Last updated: November 2nd, 2023 at 07:28 UTC+01:00

A few months ago, YouTube increased the price of the YouTube Premium subscription. Now, the company is increasing the price of YouTube Premium in more countries and will continue with its price increase, as it claims that it will give users a more premium and satisfying user experience and content.

YouTube Premium is getting costlier in seven countries

YouTube Premium price increase is happening in Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey. In Australia, the YouTube Premium subscription now costs A$16.99. This is the first price increase for YouTube Premium in Australia. This price hike is applicable for individual, family, and student plans. Those paying lower prices can continue with the same pricing for three months, after which the price hike will be applied.

This announcement was made through an email to current YouTube Premium subscribers. The price hike will be applicable in the next billing cycle. The company said that it doesn't take price hikes lightly, and this increase in cost will help the company bring a more premium experience and help creators earn more, hence bringing more content that people like to watch.

This story continues after the video below.

YouTube Premium brings more advanced features

YouTube Premium brings more features to YouTube Premium subscribers, including removing ads, the ability to stream videos in high-bitrate 1080p quality, playing audio in the background, downloading videos for offline viewing, and co-watching videos via Google Meet.

YouTube has already declared war on ad blockers and is actively stopping people from watching content on YouTube when they have an ad blocker installed on their web browsers or phones. In addition, it is increasing the price of the YouTube Premium subscription. This will help the company generate more revenue, improve its products, and offer more share of its revenue to content creators.